Union Square is one of the most premier shopping destinations in San Francisco. The area boasts a collection of over 350 shops, including staples like Apple, Tiffany & Co., NikeTown, Barneys New York, Macy's and Nordstrom. Visitors can also find larger shops dedicated to their favorite brands, including Converse, The North Face, Swatch, and Lacoste, as well as smaller boutiques.